Bring Back the Blonde

Advertising Manager Hannah tries out Jerome Russell’s new Bblonde JPlex formula, a three-step system designed to create salon-shiny hair and enhance your beautiful blonde tones.


As I’ve been dying my hair blonde since I was 16 (I’m now 36), I was very excited when the new JPlex range from Jerome Russell landed on my desk to try.  JPlex (part of the Bblonde range) promises affordable salon hair without the price tag so I was keen to see if it lived up to its claims.


JPlex is not just a conditioning treatment, it is a system that rebuilds the damaged bonds in your hair that are broken during the chemical process when bleaching your hair. Armed with the conditioner and hair perfector, off I went into the bathroom to see if these products could “reset” my hair.


After only one wash I was amazed at the difference in my hair. Not only was it easy to comb through (something any girl with fine bleached hair prone to tangles finds difficult), it dried beautifully and gave me a blow dry worthy of any salon. My hair was like new: bouncy, full of life and somehow had freshened up the colour. Friends were asking what I had done to get my hair looking so healthy and I happily told them.


JPlex is the only bonding product that is available from high street retailers (Tesco, Boots, Superdrug, etc) and at affordable prices. These are must-have products every blonde must have!