Last week, I attended ghd’s press breakfast in partnership with Breast Cancer Now, the UK’s largest breast cancer charity, in the stunning surroundings of Spring restaurant at Somerset House…
A function room to the side of the main restaurant had been beautifully decorated with pink and white flowers in the form of a grand archway and impressive table centrepiece; the latter displaying the latest ghd Electric Pink Straighteners and Hairdryer placed amongst the foliage. Fairy lights hung from a domed glass ceiling, while tiny vases containing mini bouquets of pink flowers acted as place names for each guest. Despite the torrential rain outside, this room seemed to be shining with optimism, girl power and lots of pretty things.
Sitting down to eat just after 9.30am, we were presented with two courses of deliciously healthy meals: the first consisted of house-made yoghurt, lemon verbena poached apricots, cherries and honeyed almonds; the second, a goats curd with London-cured smoked salmon, green tomatoes and purslane. It’s safe to say that this was a nice change from my routine breakfasts of porridge and whatever fruit I can find in my cupboards; however, the meal also made me think of the changes in diet that cancer patients undertake during and after cancer. One of my friends, currently undergoing regular chemo to maintain a tumor, can no longer eat shellfish and certain other foods with a high bacteria count due to a weakened immune system. Another friend has become vegetarian as part of a conscious choice to live healthier after her diagnosis.
In between courses, we were treated to a talk with Adam Reed, one half of hair duo Percy & Reed; Zoe Irwin, ghd UK ambassador; Denise Flett, breast clinical nurse specialist; and Sue Stannard, who was diagnosed with breast cancer in 2011. They spelled out ghd’s aims for this year’s breast cancer awareness campaign: to help women who have or have had cancer regain their style confidence. After all, to have to undergo chemotherapy is horrific enough, but losing your hair, the one thing that many women consider an integral part of their identity, is a real kick in the teeth.
We were also introduced to ghd’s new limited edition Electric Pink range. This gorgeous set of hair tools includes a straightener and hairdryer emblazoned with bright pink in support of Breast Cancer Now. A percentage of the proceeds of each sale will go to the charity (amazingly, ghd has raised over £9m so far for breast cancer charities across the globe), and the collection will be on sale in stores and online from 1st August 2016.
Finally, we were given a sneak peek of the YOU ARE NOT DEFINED BY YOUR HAIR tutorials that will go live on the ghd website on 26th August. These endlessly helpful videos will provide advice for cancer patients, from wig hacks, to headscarves and even make-up advice from industry experts. You’ll be able to find these videos at ghdhair.com/pink
Time ran away with itself and, before I knew it, it was almost midday. I was sad to leave this pretty room, but the sun was now shining outside and I had a little spring in my step from the positivity of the strong women beating cancer that I had the amazing opportunity to meet.
Perhaps there’s a bright pink lining to every dark cloud.