Sounds too good to be true, doesn’t it? Read on to find out how you can expel your unwanted hair woes in one easy step…
Not a day goes by at Hair HQ without someone bemoaning the frizzy nature of their hair – a complaint exacerbated by the current UK weather conditions, boohoo. But it makes us feel a little bit better about the unruly nature of our strands when we consider that we’re not suffering alone; indeed, millions, if not billions, of women worldwide* are at this moment having the same problem with their hair. So, what would you say if we told you there’s a fab new way to get frizz-free that doesn’t require the use of copious styling products on a daily basis? You’d be super-excited, right? Now, what if we also told you that this frizz-free state could last for up to five months?! You’d be ECSTATIC! – Just like us now we’ve heard about the latest treatment service from professional haircare giants, Goldwell.
The new Kerasilk Keratin Treatment Service can take your hair from frustrated to fabulous through a innovative system that can be customised to suit not only your hair’s needs, but also your own desires for your style’s shape and smoothness. Now that’s what we call clever!
Unlike the Brazilian Blow-dry, many of which used formaldehyde to straighten the hair, the Kerasilk Keratin Treatment uses smoothing glyoxylic acid together with keratin and silk proteins, which penetrate the hair to create new keratin bonds, thereby strengthening the strands and maintaining the hair’s new shape. Also, Kerasilk Keratin Treatment does not straighten the hair, (unless you want it too!) or require you to keep your hair exactly as the stylist sets it for the next couple of days – as soon as the treatment is complete and your hair is finished, you can run your fingers through it, pin it back, or style it as you wish. It’s not a quick fix, though, as the treatment can take between two to three hours, according to your hair type and length, but let’s face it, who doesn’t like to spend a couple of hours in the salon browsing through the latest glossies or catching up with their social media feeds? Bearing all this in mind, we’re thinking this will be the new go-to hair treatment for beauty journalists everywhere!
*One out of every two women has unmanageable, curly or frizzy hair [Qualitative Market Research 2011 in Germany and USA