Blue Tit London and Oway brand partnership announced

Great news for everyone interested in cutting-edge hairdressing and eco based hair products, this exciting new brand partnership has recently been announced!

Blue Tit London, the forward thinking collective of 10 individual salons based in the coolest parts of the capital have made a name for themselves by offering cutting edge hairdressing in beautifully designed spaces and priding themselves on sourcing quality, sustainable and ethical products. Part of their ethos is a committment to conscious eco practises which includes using 100% biodegradable towels, Ecoheads and recycling over 90% of its waste products with eco-specialists First Mile in each of their salons. They also use recycled or upcycled materials where possible in each of its individually designed salons.They have now made a fundamental move in the haircare industry to enable Londoners to shop more consciously.

In line with these strong eco credentials, it is no surprise that they have recently announced a partnership with the Italian agricosmetical range Oway (shortened from Organic Way), itself commited to producing organic and biodynamic hair products of the highest quality.

Oway’s organic salon products are formulated at the family’s biodynamic farms in Bologna and include the highest quality, natural ingredients grown on the farms. For instance Oway Plant and Mineral Refresh contains biodynamic mint, astringent and purifying for refreshing roots and purifying from excess sebum; cassava and rice starch that absorb oiliness; organic orange, ideal for oily hair giving shine and energy and pumice stone for remineralising.

Each product in the range not only smells amazing, but is packaged sustainably too, in precious 100% recyclable amber glass bottles, both beautiful and environmentally friendly.

The elegant, sustainable Oway products are available from the Blue Tit salons in Portobello, Dalston, Peckham, Brixton, East Villiage, Topshop, Crouch Hill, Clapton, Brockley and Streatham or online at http://www.oway.co.uk/shop/

This exciting partnership is raising the bar for the industry and we look forward to hearing more from these two forward-thinking brands.