Every woman wants hair fit for a queen and the new images from the ghd “Long Live the Queens” campaign promise just that! Featuring the ghd queens, a group of real women – a new mother, a successful new homeowner and an employee of the month, these women are confident, ambitious, looking and feeling good. And of course, they all have beautiful, sleek, glossy hair!
Echoing the campaigns from the early ghd years, the sassy and powerful imagery recaptures the provocative and playful image of the ghd, when it exploded onto the market in 2001, revolutionising what women could achieve by styling their hair at home.
Heralding ghd’s latest ground-breaking product, hailed as the ultimate styling tool, the ghd platinum+ is the world’s first SMART styler, so smart that it can predict your hair’s needs! The ghd platinum+ is powered up with predictive technology that responds to your hair’s thickness and the speed that you are styling giving the exact amount of heat to give ultimate results for stronger, healthier hair.
Adam Reed, ghd Global Ambassador says,
“…this has made styling so easy for me. No matter whether a client has super-thick hair or incredibly fine hair, I know that by using the platinum+ I will get a consistent result and a beautifully smooth finish across every hair type.”
This new styler has been developed by ghd scientists and engineers over five years, has been rigorously tested in an impressive range of controlled conditions and incorporates some very sexy features –
- Cutting-edge ultra-zone technology that recognises the thickness of your hair, the sections size and the speed at which you are styling and adjusts the power accordingly.
- Infinity sensors monitor the heat 250 times per second to maintain the safer-for-hair temperate of 185°C
- Ready to style in 20 sec
- Universal voltage
- 3 year warranty
The new ghd platinum+ retails at £175 and is available immediately at selected salons, department stores and ghdhair.com