Redken 5th Avenue NYC has announced hair industry icon Josh Wood as its new Global Color Creative Director. In his new role, Wood will serve as a spokesperson for Redken Haircolor, participate in Redken’s award-winning education initiatives and events, provide artistic direction on photo shoots, and offer his product development vision. He’ll also create inspiring colour looks for Redken’s models and muses, which will be showcased on the brand’s social media channels.
An influential and respected colourist, Wood has been at the forefront of the hair and beauty industries for more than 30 years. The go-to colorist for some of today’s most influential celebrities, he is credited with creating game-changing colour techniques that set hair colour trends globally, including “hyper natural”, “making gray ok” and “surf kissed”. He collaborates with top fashion houses including Louis Vuitton, Jean Paul Gaultier, Versace, and Marc Jacobs to create colour looks for Fashion Month. His Ateliers in the UK (including Notting Hill and Barbour & Parlour) serve as creative hubs where Wood brings his signature services to his clientele.
Wood joins Redken’s collective of renowned experts and trend creators, including Global Creative Director Guido Palau, the fashion world’s most visionary hairstylist who creates looks for 100+ fashion shows every year. As two fashion-world leaders known for their statement-making runway hair, Wood and Palau will continue to create the season’s top style and colour trends, then bring those trends directly to salon professionals and consumers, alongside the international community of Redken Artists and Educators.
“I’m honoured to be working with Redken and be the brand’s Global Color Creative Director,” says Wood. “Colour is my passion and I’ve always wanted to push the boundaries on the way we think about colour. I’m excited to bring a new vision to Redken and I can’t wait to be part of the Redken Tribe.”
Images via Instagram @joshwoodcolour