Men’s Trend Report – 3 styles for SS18

We’re forward-thinking here at Hair and have already hunted the hottest three looks tipped for SS18 from London Men’s Fashion Week. Gents, prepare to take note.

Look 1 Christopher Raeburn – Desert Winds

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SESSION STYLIST: Cyndia Harvey for Fudge Professional

Get the look:
1. To prep, mist hair with water. Pump a generous amount of new Fudge Professional Xpander Foam into hands and apply from root to ends.
2. Create a side parting using fingers, and dry with a diffuser to keep the natural texture.
3. Manipulate hair using fingertips, pulling out sections from front to form the shape of the windswept look. Pull the remaining hair back loosely towards the nape of the neck and secure with hair elastic.
4. Use fingers to sweep front strands across the face and secure into place with Fudge Professional Membrane Gas.
5. Finish by spraying ponytail with Membrane Gas to create a windswept texture.

PRODUCTS USED:
Membrane Gas RRP £12.95
NEW Xpander Foam launching in August

Look 2 Katie Eary – 90s Club Kids 

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SESSION STYLIST: Martin Cullen for Fudge Professional

Get the look:
1. Prep hair with Fudge Professional Salt Spray and scrunch in using figures to create natural tousled
texture
2. Incorporate Fudge Professional Paintbox coloured hair wefts into hair in random sections around the
head and rope braid in
3. Finish with spraying Fudge Professional Light Hed Ed Hair Oil into roots to create a sweaty texture

Look 3 Topman – New Romantic Club Kid 

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SESSION STYLIST: Matt Mulhall for Fudge Professional

Get the look:
1. On wet hair, apply Fudge Professional Hair Gum liberally from root to ends.
2. Blow dry through whilst brushing product into the hair to create volume and wet-look texture.
3. To mould the shape, apply Hair Gum to the temples and finish with lashings of Fudge Professional Skyscraper Extra to hold the style in place.
4. To replicate the era of the new romantic, apply glitter all over the head and secure in place with Skyscraper Extra.

PRODUCTS USED:
Hair Gum RRP £11.95
Skyscraper Extra RRP £9.95