Watch Crystal Fighters’ new music video featuring VO5‘s styling products. The brand has created six on-trend hairstyles for this video – watch closely to see if you can spot each one!
VO5 is super excited to announce its next step within the music space: following on from the VO5 NME Awards, the brand begins a collaboration with one of the UK’s most exciting live acts, Crystal Fighters. This will build on the VO5 brand’s #NewStylesNowPlaying campaign, which launched earlier this year.
Named by NME as “one of the finest and most life-affirming live bands on the planet”, Crystal Fighters released their brand new single and music video – ‘IN YOUR ARMS’ – on 22nd March 2017. The music video for the track, created in partnership with VO5, will also be the soundtrack behind the VO5 brand’s summer TV and cinema campaign from April to August 2017. The music video, which is full of positivity and playful moments, also showcases some of the brand’s most loyal digital influencers – Gwilym Pugh, Tia Ward and Kayla Hadlington. The video shows two friends, living life against a backdrop of quintessential UK summer scenes, with everchanging hairstyles – set to the upbeat and energetic track ‘IN YOUR ARMS’.
VO5 believes that continuously playing with your style leads to a more interesting life. By partnering with Crystal Fighters, who are renowned for their experimental and organic approach when creating their music, VO5 is in turn encouraging consumers to also experiment – but instead with their hair, using the full range of VO5 styling products.
“This is a love song, that also doubles as a spiritual mantra about the incredible feeling of finally surrendering to a true belief in divine love.” – Bast, Crystal Fighters
“Music is very much at the heart of the VO5 brand – and our collaboration with the Crystal Fighters was a fantastic and creative way to show how seamlessly music and style come together. Our VO5 influencers loved being a part of the video – and used our new products, Matt Rework Paste and Express Primer Spray, to showcase their iconic hairstyles. We hope it inspires our audiences to have fun and play with their own style too.” – Lauren Brooking, Marketing Manager at VO5
Crystal Fighters’ new single ‘IN YOUR ARMS’ is out now via the label Play It Again Sam. The new VO5 TV and cinema campaign in the UK is live from April to August 2017.